November 8, 2026
Justin
PWD
Turn4 builds and runs websites for shops like yours. Rather than just describe it, we went ahead and built a working sample of your booking and build-sheet site, so you can see exactly what you would be getting:
The site was built to sit alongside the shop where you work, so your customers can spec a job and book it online.
Our standard pricing
$2,500 for the website, paid up front. That covers the build, setting up payment processing through a company that works with gun stores (the regular processors will not take firearms sales), and connecting the site to your suppliers so parts for a job can be ordered and shipped without you stocking them first.
$450 a month for us to run it after that — bookings, listings, upkeep, fixes, and customer messages, all handled by Turn4.
It runs month to month. Either side can cancel with 30 days' notice. We take no percentage of your sales, and the website, the domain, and the accounts are yours.
What we'd take instead
For your shop, we would rather trade the work than bill it. In place of the pricing above, we'd ask for one thing:
- Dealer pricing on PWD custom work — Cerakote, engraving, stippling, and gunsmith work — on jobs Turn4 brings in or books through the site.
If the trade doesn't suit, the standard pricing above stands as-is. No pressure either way.
What we need to get started
If we have an agreement, here is what we would need from you to take the sample site live:
- Your service list and prices, confirmed as final — the booking site runs on them
- A copy of PWD's FFL
- Your supplier list, and logins for the suppliers that have dealer portals — you have the supplier relationships; we set up the accounts and the connection
- A decision on the domain name: use your current one, or register a new one
- Your signature on a short written agreement
Happy to sit down and go through all of this in person. Questions are welcome by phone or email, any time.
Sincerely,
Devon Wagoner
Turn4 L.L.C.
(317) 563-1428 · devon@shopturn4.com